Mobile Website Strategy

Updated: Aug 16, 2021


At last, the internet is mobile, from Smartphone to tablet to any handheld device. Who would have thought about these 25yrs ago? Cell phone advanced from a simple multimedia message (MMS) to a social media video posting, a picture message and now mobile blogging. A Mobile Website has focused on many improvement strategies that aim to benefit mobile browsing for a target group with some level of concentration on Webkit browser usage on a Smartphone.

Improvement strategy

One of the best improvement strategies for a company is to allow access for all different mobile devices, they are various rendering that should be considered before a mobile site become fully accessible. They are many options to consider when doing Mobile Web, and one of them is platform-specific such as Java 2 Platform Mobile Edition, Symbian or Brew for Qualcomm and Adobe flash lite platform (Mehta, 2008). A strategy that should be considered is a site transcoder (a rule-based interpreter), which reside between the client and the website that reformats content in real time for mobile devices (Potnis, Regenstreif Harms, & Cortez, 2016). The incorporation of a mobile version website that allows optimized Homepage and user friendliness are factors that should be considered during the business improvement review. They are development method along with requirement analysis; also Google Analytics and free web metrics tools should be considered to get in-depth information about how a site will be used, what mobile device access a site more frequently. Some of the tools for improvement strategies should include GitHub, skyronic, crudkit, and HAWHAW which are used by PHP developers to quickly build mobile friendly site (Potnis, Regenstreif Harms, & Cortez, 2016). The inclusion of JavaScript is a improvement strategy to detect a mobile user to access the appropriate WebPages base on a script that used to monitor access and a @media CSS to provide rendering support on screen resolution.

Benefits of mobile improvements

Like any portable device, the ability to constant communication from a remote location has always been a plus. Twitter, a mobile alert with an instant messaging servicing, reaches 100,000 people in just one month (Mehta, 2008). Proven that mobile web has a larger circulation and is an instantaneous alert for mobile users. Not only message circulation benefit, but they also are search engine available in mobile web platform such as Google (Mehta, 2008). Application such as the Facebook mobile application have a higher participant access rate that the desktop application as more people prefer mobile access for privacy (Khusumanegara, Mafrur, and Choi, 2015)

Target user

With the majority of our young people operating from a mobile device, show that there are an aspect of a larger target market if you incorporate mobile web access for your company website. As late as 2007 a user experience was no longer a luxury design but a very vital part of the development and building process of the user interface of a mobile device (Mendoza, 2014). For e-commerce a mobile website target global sale and the user who wish to access a web site on a portable device especially when they are always roaming. The biggest plus to a mobile web is that your niche market becomes the world trade market.

Webkit browsers viability

Safari Webkit engine that utilized JavaScript bytecode is more that a 95% usage with Apple mobile device and proven to be very secure for a business mobile access base on years of effort to optimize source to bytecode compiler (Bichhawat et al. 2014). With all the added benefit to Webkit, the limitation of Document Object Model (DOM) to manipulate document is the biggest drawback. Because of how large the circulating of Webkit mobile web browsing then a concentration of that technology have to be taken into consideration when developing a mobile website. According to Webkit is the most popular browser in the world. Diagram provide by of the top 9 mobile Browser:


They are many improvement strategies available for mobile business website and the benefits way out class any other factor that should be considered. While they are many choices of the platform to focus on, the Webkit browser is one of the largest in the market and should be considered among the niche when putting together a target browser list.


Bichhawat, A, Rajani, V, Garg, D, & Hammer, C 2014, 'Information Flow Control in WebKit's JavaScript bytecode', arXiv, EBSCOhost, viewed 7 March 2017.

Khusumanegara, P., Mafrur, R. and Choi, D., 2015. Why Smartphone Users Accessing Facebook Through Facebook Mobile Website?: Battery and Privacy Awareness. International Journal of Multimedia and Ubiquitous Engineering, 10(8), pp.339-346. View March 7, 2017

Mendoza, A 2014, Mobile User Experience. [Electronic Book] : Patterns To Make Sense Of It All, n.p.: Amsterdam, [Netherlands] : Morgan Kaufmann, an imprint of Elsevier, [2014], University of Liverpool Catalogue, EBSCOhost, viewed 7 March 2017.

Mehta, N 2008, Mobile Web Development. [Electronic Book] : Building Mobile Websites, SMS And MMS Messaging, Mobile Payments, And Automated Voice Call Systems With XHTML MP, WCSS, And Mobile AJAX, n.p.: Birmingham [England] : Packt, 2008., University of Liverpool Catalogue, EBSCOhost, viewed 7 March 2017.

Potnis, D, Regenstreif Harms, R, & Cortez, E 2016, 'Identifying Key Steps for Developing Mobile Applications and Mobile Websites for Libraries', Information Technology & Libraries, 35, 3, pp. 43-62, Computers & Applied Sciences Complete, EBSCOhost, viewed 7 March 2017.

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