Updated: Aug 16, 2021
At last, the internet is mobile, from Smartphone to tablet to any handheld device. Who would have thought about these 25yrs ago? Cell phone advanced from a simple multimedia message (MMS) to a social media video posting, a picture message and now mobile blogging. A Mobile Website has focused on many improvement strategies that aim to benefit mobile browsing for a target group with some level of concentration on Webkit browser usage on a Smartphone.
Benefits of mobile improvements
Like any portable device, the ability to constant communication from a remote location has always been a plus. Twitter, a mobile alert with an instant messaging servicing, reaches 100,000 people in just one month (Mehta, 2008). Proven that mobile web has a larger circulation and is an instantaneous alert for mobile users. Not only message circulation benefit, but they also are search engine available in mobile web platform such as Google (Mehta, 2008). Application such as the Facebook mobile application have a higher participant access rate that the desktop application as more people prefer mobile access for privacy (Khusumanegara, Mafrur, and Choi, 2015)
With the majority of our young people operating from a mobile device, show that there are an aspect of a larger target market if you incorporate mobile web access for your company website. As late as 2007 a user experience was no longer a luxury design but a very vital part of the development and building process of the user interface of a mobile device (Mendoza, 2014). For e-commerce a mobile website target global sale and the user who wish to access a web site on a portable device especially when they are always roaming. The biggest plus to a mobile web is that your niche market becomes the world trade market.
Webkit browsers viability
They are many improvement strategies available for mobile business website and the benefits way out class any other factor that should be considered. While they are many choices of the platform to focus on, the Webkit browser is one of the largest in the market and should be considered among the niche when putting together a target browser list.
Khusumanegara, P., Mafrur, R. and Choi, D., 2015. Why Smartphone Users Accessing Facebook Through Facebook Mobile Website?: Battery and Privacy Awareness. International Journal of Multimedia and Ubiquitous Engineering, 10(8), pp.339-346. View March 7, 2017
Mendoza, A 2014, Mobile User Experience. [Electronic Book] : Patterns To Make Sense Of It All, n.p.: Amsterdam, [Netherlands] : Morgan Kaufmann, an imprint of Elsevier, , University of Liverpool Catalogue, EBSCOhost, viewed 7 March 2017.
Mehta, N 2008, Mobile Web Development. [Electronic Book] : Building Mobile Websites, SMS And MMS Messaging, Mobile Payments, And Automated Voice Call Systems With XHTML MP, WCSS, And Mobile AJAX, n.p.: Birmingham [England] : Packt, 2008., University of Liverpool Catalogue, EBSCOhost, viewed 7 March 2017.
Potnis, D, Regenstreif Harms, R, & Cortez, E 2016, 'Identifying Key Steps for Developing Mobile Applications and Mobile Websites for Libraries', Information Technology & Libraries, 35, 3, pp. 43-62, Computers & Applied Sciences Complete, EBSCOhost, viewed 7 March 2017.